Louie Lui

Growth & Marketing Leader · APAC

Louie
Lui.

I build the growth systems companies wish they had from day one.

18x

Conversion growth in 6 months · Eucalyptus Japan

37%

YoY revenue growth · PHS Hairscience

62%

Cost reduction while scaling 18x · Eucalyptus Japan

See the work Get in touch

Performance Marketing· Full-Funnel Acquisition· APAC Market Entry· Growth Analytics· CAC / LTV Optimisation· Marketing Operations· AI in Marketing· Performance Marketing· Full-Funnel Acquisition· APAC Market Entry· Growth Analytics· CAC / LTV Optimisation· Marketing Operations· AI in Marketing·

Selected
work.

All case studies

Eucalyptus · Japan · 2025

Japan Market Acquisition

18x

Conversions in 6 months · Digital health · Regulated market

View case study →

PHS Hairscience · 2022

Lead Gen Turnaround

83%

CPL reduction in 3 months · 37% YoY revenue growth

View case study →

Ordinary Folk · 2024

Path to Profitability

Profit

4 years of losses reversed in 11 months

View case study →

Hmlet · SG HK AU JP · 2019

MarTech Infrastructure

350%

SQL volume growth in 3 months

View case study →

Hmlet · 2019

SEO and Organic Growth

CAC on organic channel · 800% traffic uplift over 2 years

View case study →

OPPO Singapore · 2014

Brand Building from Zero

50K

Followers in 12 months · $0 paid budget · Samsung tried to recruit me

View case study →

18x

Conversions scaled in 6 months

Eucalyptus · Japan

83%

CPL reduction in 3 months

PHS Hairscience

37%

YoY revenue growth

PHS Hairscience

350%

SQL growth in 3 months

Hmlet · MarTech

Companies

Eucalyptus

PHS Hairscience

Ordinary Folk

Hmlet

Axi

OPPO

Brew Interactive

Nexus International School

Digital Health FinTech Consumer & DTC High-Growth Startups B2B & Agency Education

I diagnose
before I
execute.

Every engagement starts with the same question: where is the real bottleneck? Not the assumed one. The actual one costing the business money.

10+ years across healthcare, fintech, consumer, and education in Singapore, Japan, Hong Kong, China, and Australia. Speaker at Futr Asia and Digital Marketing Asia. Judge at APAC Search Awards and Marketing Excellence Awards.

Recognition

Panel Speaker

Futr Asia 2023

Content and AI

Panel Speaker

Digital Marketing Asia 2023

AI and Marketing Automation

Seminar Speaker

HubSpot Advanced Lead Gen

High-intent demand capture

Awards Judge

APAC Search Awards

Search and Data categories

Awards Judge

Marketing Excellence Awards

Paid media and performance